Umbraco, Design, Digital Marketing, Mobile
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The Challenge

As one of the world's outstanding conference and exhibition centres, the Edinburgh International Conference Centre required a web presence to match.

The Solution

Storm ID were approached by the EICC team to redesign their website whilst creating a new set of features that would enhance web users' understanding and impression of theworld-class facilities and service available.

From the outset, we opted to make the site responsive to ensure that all visitors were greeted with an enjoyable user experience that complimented the device - be it mobile, tablet or desktop - that the site was being viewed on.

Being a very design-rich project, we held rapid design workshops that allowed us to begin sketching out the look, feel and layout of the site based on the three key personas who were intended to use the site:conference delegates, event organisers and exhibitors.

Built to showcase the EICC's excellent facilities as well as new expansion space due in 2013, the feature set of the site also included multimedia floor plans, 360 degree gallery, video and brand coherence between online and offline marketing materials.

The Result

Jill Spink from EICC worked with Storm ID's project team to devise and deliver the site:

"We approached Storm ID with the brief for the EICC's new website and they quickly responded with a bespoke and competitive proposal.

We were immediately impressed with Storm ID's strategic and creative approach to the project. In the early planning stages they facilitated a client workshop which provided useful insight in to what a cross-section of our market expect from a venue website. Throughout the project development the level of communication and service has been professional and efficient. 

We are delighted with the finished website and have received positive feedback from our clients and stakeholder."

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