Shared Interest

Umbraco, Design, Mapping
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The Challenge

With charity banking and ethical investment up some 200% this year alone, more and more of us are ditching the high street banks in favour of trustworthy organisations who offer that feel good factor at no extra cost.

Take Shared Interest - an ethical investment co-operative whose purpose is to secureinvestment from the UK to finance fair trade businesses.

Under the tagline 'Investing in a fairer world', investors can open a Share Account with £100 upwards. The investment goes into the Shared Interest pot and provides fair finance across the globe to producers and buyers of products such as vanilla, coffee, bananas and cocoa.

Withincreasing demand for their lending facilities, the Shared Interest team were keen to boost their web presence in order to attract more investors as well as improving understanding and awareness of ethical investment.

The Solution

We worked to redesign and redevelop Shared Interest's existing website, opting to rebuild in Umbraco which was a good fit to support new features such as a dynamic map of fair trade businesses, integrated third party web form and trilingual content.

We're already working on the next phase of the project which includes a secure site to allow investors to review their investment activity, download resources and feel part of the Shared Interest community.

Within this there is also a second arm of development, specifically for volunteers who will be able to post information on events, search on an interactive map for volunteers in their area and download information on how to promote activities.

The Result

Stina Porter - Communications Manager at Shared Interest - worked with the Storm ID project team to relaunch the site:

"I have found Storm to be a highly innovative and engaging team.  They have worked closely with us in order to align our brief with their design and technical expertise.

There have been a number of occasions where Storm has responded to potential challenges with creative solutions.  For instance, we were looking for a platform to showcase our films and Storm suggested we hook these up through a map; a key feature of the website that demonstrates effectively how and where UK investment is benefitting others across the globe.

"We are now looking forward to launching the secure area, which Storm has helped us transform into a dedicated space for our investors and volunteers where they can genuinely feel a part of Shared Interest and interact with us like never before."

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Shared Interest site