Sheila Fleet Jewellery

Design, Search & Discovery, Digital Marketing, Umbraco, eCommerce
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The Challenge

Sheila Fleet is one of Scotland's leading designer-makers of gold, silver and platinum jewellery. Based in Orkney, Sheila has come a long way since opening her first workshop in 1993, with 6 shops and concessions  and almost 110 world-wide stockists.

Sheila Fleet Jewellery came to Storm ID looking to add a new online store to further increase international online sales.

The Solution

Storm ID designed and developed the new eCommerce site with conversion in mind, combining a range of search options for customers to browse by price, type, collection, occasion and more with strong Content Management and crisp, clear, User Centred Design that showcases the full range of jewellery available with high quality photography.

Storm ID are also supported the site launch in the run up to Christmas with a digital marketing campaign, including paid search, search engine optimisation and email marketing activity to help ensure that this year, Sheila Fleet Jewellery has their best year yet.

The Result

Since launch late in November 2011 Sheila Fleet Jewellery's sales have been going from strength to strength with 25% coming from overseas.

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Sheila Fleet