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New Lloyds TSB Foundation Website Makes It Easier For Charities

The Lloyds TSB Foundation for England and Wales has unveiled a new look website (www.lloydstsbfoundations.org.uk) with a clear step-by-step guide to the application process, a range of case studies and reports on current grants, and a new ‘Media Guide’ to generating publicity.

Designed and developed by web development specialist Storm ID, the website represents a key marketing and communication channel for the foundation. This includes providing clear and up-to-date information and support on applying for grants.

Research showed that one in three people downloading the application form did not also download the guidelines for applicants. The Foundation primarily supports small to medium size charities, many without a professional fundraiser and wanted to make it as simple as possible for charities to submit an application by ensuring that applicants have the tools needed to make a successful bid at their fingertips.

Louise Harley, head of communications at the Lloyds TSB Foundation for England and Wales commented, “We want to make the application process very straightforward by providing as much information as possible in advance of the initial call to us, thus maximising charities’ use of their time and chances of success. By profiling previously funded charities we hope to inspire other charities through reading about successful work.”

The new site incorporates a six-step walkthrough application guide including an eligibility checklist; details of the types of organisation and work which are funded and those that are not eligible; the different funding programmes; downloadable application form and guidelines; and an application check list.

The website is underpinned by Microsoft Office Sharepoint Server 2007 (MOSS), and supports devolved publishing across the site, empowering those who own each area of content to manage and update it. Usability testing was carried out to ensure that the site really does meet the needs of end users.

Leo Donaghy, development manager at the Prison Advice & Care Trust said. “I was happy to be involved in testing the new website. As a busy fundraiser, I need a site that is clear, concise and easy to use. The six-step application guide provides just that.”

The Lloyds TSB Foundation for England and Wales supports charities that help disadvantaged people to play a fuller role in the community. In 2006, the Foundation gave grants of £22.1million to 2,616 charities.

For more information contact: Storm ID Press Office :: 0131 2603506 :: press@stormid.com