search engine optimisation

Once a website has been developed it is important that it is highly visible to the target audience. When developing any web site, Storm take due care to ensure the site is optimised for the keys search sites such as Google, MSN and Yahoo making sure that the site can be found quickly and easily.

The techniques we employ as standard for all our projects include:

• Search Engine Friendly URLs
• Meta Tagging
• Submission to Key Search Sites
• Setting up of 301 redirects to prevent a fall in existing listings

Storm also provides digital marketing through Perfect Storm, a company combining the skills of Storm ID, family communications and digital strategist Vivienne MacLaren. The service includes developing and implementing a digital marketing plan to deliver your objectives, such as customer acquisition, retention and growth. The mix of online channels may include a combination of:

• paid search
• online advertising
• email
• social networking
• viral marketing
• affiliate networks

Perfect Storm have an exclusive agreement as The Search Works’ only Scottish partner, allowing clients to take advantage of the expertise of a company that has been named the UK’s leading search engine marketing agency for the 3rd year running in the NMA Marketing Services Guide 2008.

More information can be found at perfectstormdigital.co.uk.