Both purposes had to be met with the new design while improving the user experience through simplifying navigation on the site.
We ensured this through various techniques, which we identified following user testing:
Our research suggested that the type of language, although common in certain circles, didn't resonate with our target users. We therefore changed the labelling from techy speak to more commonly used terms, which improved the navigation experience significantly.
One of the biggest challenges was the amount of content available. More isn't always better – our thorough insight into the page’s Analytics showed us which content could be archived and which had to made easier to access.
Finding information should be as easy as possible – we applied a clever tagging system that allowed content to be available at multiple places, always meeting the user’s intention and saving them from having to roam around looking for it.